align your marketing messaging
Integrated marketing messaging helps align our clients’ essential marketing messaging to potential and existing end-users and helps to optimise brand awareness amongst key target groups.
The most effective advertising and marketing focus for any brand, product or service is through a single-minded approach that is distinctive, differentiating and motivating.
Often during the early stages of a client relationship, we find that their business is communicating fragmented marketing messages to customers with little or no visual integration.
Our approach to rectify this involves an audit of marketing materials and messages (by channel) and an assessment of the level of integration across all communications platforms.
Outputs from our approach include:
- consolidation of marketing messages and the identification of core propositions based on product/service features and benefits in relation to target audiences (maximum of six key messages)
- a review of marketing channels and an assessment of their effectiveness (budgeted spend v ROI)
- a review of marketing assets and an assessment of the level of integration and alignment of look and feel as well as messaging
- graphic design brief/creative brief to guide future creative development of marketing materials