Lit billboards in Piccadilly Circus in London

brand identity

how would you want someone to summarise your business if questioned? We will help you create an instantly recognisable brand identity.

developing a strong brand identity

 

A brand identity is the visible elements of a brand such as colour, typography, design and logo that identify and distinguish the brand in consumers’ minds. By developing strong brand identities for our clients we help them command a price premium by providing perceived quality worth paying for.

Our process for developing a strong brand identity includes a deep understanding of the brand positioning and a thorough creative briefing process involving the client and a number of internal departments including Strategy, Creative & Digital. The b4b briefing process includes target audience definitions and what we want consumers to think, feel and do as a result of exposure to your brand identity.

outputs from brand identity process
  • brand name
  • design of the logo
  • typography
  • use of colours, shapes and other visual elements
  • the craft of the language used in advertising and marketing

As part of the b4b brand identity process, we produce a set of brand guidelines for each logo/marque that we create.  Our brand guidelines are essentially an instruction manual and rule book on how to communicate the brand identity that we have created for you.  They lay out all the visual details as well as important notes about the company’s tone of voice and messaging.

"A very important part of building a community is to convey our ambitions and aspirations - so that residents understand what we're trying to achieve. That's why we came to you for advice on how best to do that."
Tim Gray
The Ashfield Partnership
our brand projects
The Ashfield Partnership
The Ashfield Partnership
brand identity, website design & development, SEO & content marketing
Mass Concrete
Mass Concrete
brand workshop, brand strategy & framework & website design
Nurturing by Nature
Nurturing by Nature
brand, website design & development, SEO, content & email marketing
get in touch
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brand audit

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brand workshops

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integrated brand messaging

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internal brand communications

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brand books