Brand book we created for NBN

brand books

define how your brand should look in every sense

the bible for your brand

Brand books capture and portray the core essence of our clients’ brands. Often described as ‘look books’ they tell the story of the evolution of the brand and what it represents to consumers.

Carefully crafted design, high-quality photography and exceptional production values combine to reflect brand values and personality.

In the digital age, it is interesting to observe the reaction of customers who engage with a well-crafted ‘coffee table’ publication about a brand.

The brand book is often the culmination of brand projects that we conduct for clients and it is a powerful tool that is effective for both external and internal audiences.

brand book benefits

The development of a brand book for Nurturing By Nature, who specialises in raw food diets for pets, was a statement of intent by a company focused on transforming their business through an ambitious expansion plan.  

Their transformation required internal and external buy-in: from an extremely long-standing and loyal workforce to an established and 'old school' customer base.

A printed publication of the Brand Book was made available to all employees, placed in retail outlets and published online. The publication brought to life the ambition of the company and explained in simple terms what the new brand represented - to staff and customers.

Since publication staff retention has remained at 100% and the customer base has been retained and expanded.

"b4b helped us to form the brand for Chalet Heavenly, and built the striking website. They started us off with SEO and PPC which was a great addition to our armoury in a very crowded marketplace."
Paul Meyer
Chalet Heavenly
our brand projects
The Ashfield Partnership
The Ashfield Partnership
brand identity, website design & development, SEO & content marketing
Mass Concrete
Mass Concrete
brand workshop, brand strategy & framework & website design
Nurturing by Nature
Nurturing by Nature
brand, website design & development, SEO, content & email marketing
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brand identity