Our methodology exposes the strengths and weaknesses of your brand – how consistently it is applied and the effectiveness of your proposition amongst key audiences. Our approach involves consideration of three core audiences namely: internal, external, and the customers' experience.
The key to a successful brand audit is to understand from the outset what you are measuring. Who are your target customers and what does your brand promise them?
Invariably the first stage in our process is to understand what you think your brand is – before evaluating what others think.
Whilst a brand audit can be carried out in isolation, it is quite often the pre-cursor to deeper brand exploration including brand proposition and brand identity development.