brands are living, breathing assets
Brand positioning refers to the place that your brand occupies in the minds of your customers and how it is distinguished from the products or services offered by your competitors.
Put simply, brand positioning is the process of planting your brand in the mind of your customers. It can also be referred to as a positioning strategy, brand strategy or a brand positioning statement.
At b4b we build a strategic and creative foundation for the future by clearly defining a brand's purpose and role. This creates identification, differentiation, loyal customers, and tangible value for businesses.
There are many layers to effective brand positioning and any number of variables that need to be considered in the Brand Positioning process. The unique process that b4b applies in the development of effective brand positioning can be found in brand audit.
how we work
We use research and original thinking to gain a clear and deep understanding of unmet needs related to brands, customers or markets.
Our rigorous approach to Brand Positioning involves a tried and tested methodology that has helped multiple clients to really understand what their brand stands for and how to articulate its core attributes in competitive and often fragmented market places.