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branding

imagine the possibilities

why brands are now more important than ever

 

brands are living, breathing assets

Brand positioning refers to the place that your brand occupies in the minds of your customers and how it is distinguished from the products or services offered by your competitors.

Put simply, brand positioning is the process of planting your brand in the mind of your customers. It can also be referred to as a positioning strategy, brand strategy or a brand positioning statement.

At b4b we build a strategic and creative foundation for the future by clearly defining a brand's purpose and role. This creates identification, differentiation, loyal customers, and tangible value for businesses.

There are many layers to effective brand positioning and any number of variables that need to be considered in the Brand Positioning process.  The unique process that b4b applies in the development of effective brand positioning can be found in brand audit.

how we work

We use research and original thinking to gain a clear and deep understanding of unmet needs related to brands, customers or markets.

Our rigorous approach to Brand Positioning involves a tried and tested methodology that has helped multiple clients to really understand what their brand stands for and how to articulate its core attributes in competitive and often fragmented market places.

brand workshops
brand workshops

Our brand workshops are a personalised, time-efficient and cost-effective method to uncover new ways for your business to evolve, grow & compete.

brand audit
brand audit

Think of a brand audit as a check-up that evaluates your brand's position in the market place.

brand books
brand books

Our brand books capture & portray the core essence of our clients' brands. Often described as 'look books', the tell the story of the evolution of the brand and what it represents to consumers.

integrated brand messaging
integrated brand messaging

Integrated marketing messaging helps to align our clients' essential marketing messaging to potential and existing end-users.

brand identity
brand identity

A brand's identity is the visible elements of a brand such as colour, typography, design & logo that identify and distinguish the brand in consumers' minds.

internal brand communications
internal brand communications

Internal marketing does more than just build awareness of organisational values. It inspires employees to form an emotional connection with your brand and your business.

get in touch
branding projects we loved working on
Nurturing by Nature
Nurturing by Nature
web development, business system, bespoke ecommerce
The Ashfield Partnership
The Ashfield Partnership
brand identity, website design & development, SEO & content marketing
Morrish Homes
Morrish Homes
web development, integrated marketing & social media