Responsive web design has been around since 2010 to correspond with the boom in smartphone uptake around the world. However, in today’s fast-moving economy, responsive web design is no longer just an option - it’s essential if you want to compete.
What is a responsive website?
A responsive website is able to adapt its layout to fit the screen size it is being displayed on, including smartphones and tablets. This is to provide a better user experience and has been a Google recommendation since 2015, when they introduced an algorithm that took website responsiveness into account for search engine rankings.
People today live busy lives and have shorter attention spans; if your website isn’t attractive and easy to navigate from a smartphone, they are likely to leave and search for a competitor. Responsive websites are now considered the norm and if yours isn’t you are at a significant disadvantage in the online marketplace.
Why is responsive web design so important?
According to statistics, 85% of adults believe that the design of a website should be as good, if not better, than its design on desktop. Furthermore, since 2017, mobile has accounted for around 50% of all online traffic, up from around 38% by the end of 2015.
The truth is that more and more people are choosing mobile as their first choice when it comes to browsing the internet. With the introduction of 5G and other developments in smartphone technology ahead, this percentage may continue to increase in the future. It is therefore essential that you get on board with responsive web design if you haven’t already; the success of your business could be at risk if you don’t and your competitors are more than likely already taking business from you.
At b4b marketing, we have a skilled team of web designers who can create a responsive website that will help you make the most of your online presence, attracting new customers with an excellent user experience. Call us today on 01202 684400 to get started.
