Have you ever wondered how much of a difference videos really make when it comes to influencing customer conversions? Well, according to video marketing statistics, 89% of people say watching a video has convinced them to buy a product or service. As it turns out, they make quite a difference indeed!
Think about your own marketing strategy – are you using videos to showcase your product? If not, is it time to start? Videos are an incredibly versatile tool that can be used across a broad range of marketing platforms – from social media to websites and advertising – so there are loads of ways you can use them to boost your brand and sales.
If you want to know exactly how to use high-quality video as the key to your success, we're going to share our top 3 tips that make videography = conversions. Let's get started!
1. Capture all the details
This is particularly vital when selling products online. As we all know, the biggest obstacle when buying and selling over the internet is the inability for customers to physically interact with the product – to hold it, to feel what it's made from, and to imagine themselves using it. These are factors that can really boost sales, so it's about using video to replicate the experience.
Make sure your customer is left with no doubts about your product through the use of high-quality videos that showcase everything they need to know. Combine this with a stellar description and customer confidence in your products will skyrocket.
Customer confidence = customer conversions. People are reluctant to part with their money if they don't know what they're getting, so make sure they do.
2. Use emotion
Videos offer an incredible way to tap into the psychology of the buyer – and you can use this to your advantage.
Studies have shown that purchasing behaviour is less rooted in making rational decisions and more rooted in an emotional response. This means that buyers are ultimately focused on whether they think the product or service will improve their life.
The engaging medium of video makes it possible to deliver content that makes customers feel they will be positively affected by owning your product or using your service. Depicting people experiencing a better or easier life as a result of your product, or achieving their goals with your service, will make viewers feel as though they could get the same benefits.
Showing your products or services being used by 'everyday people' also helps connect it to the real-life experiences of your prospective customers. The result? More conversions!
3. Perfect your call to action
We've all become accustomed to having an extremely easy shopping experience, especially when shopping online. The second that something isn't obvious, or customers aren't aware of what their next step should be, you risk losing them altogether.
The solution? Include a clear 'call to action' on your video to let potential customers know exactly what they need to do next. Particularly on social media, this could include integrating a direct 'shop now' button on the video – which makes it easier to make a purchase – or a link to your website.
No matter where you are posting the video, make sure viewers know what their next course of action should be if they're interested in your offering. This is one of the best ways to turn your videos into conversions and revenue – so long as your video is sufficiently engaging in the first place (and that's where we come in!).
Get the best A-roll with videos from b4b marketing
We've shot interiors, exteriors, products, and people, helping companies like yours to boost their sales and customer confidence by taking advantage of this incredible medium.