The main component of using SEO successfully is to imagine what people are searching for in search engines such as Google or Bing; search engine users usually type long queries to find an exact product or service.
This ultimately means that if you use long-tail keywords in your SEO strategy it will most likely match popular searches and increase your website visitors - two of the main aims of SEO. Long-tail keywords account for 70% of all web searches, utilise this for your business and apply it to your SEO plan.
Long-tail keywords are beneficial as they help generate organic search traffic to your website, creating more awareness of your business brand. Organic searches are more desirable to potential customers, as searchers don’t want to click on advertisements they want someone they can trust with high organic results. Business websites that have excellent customer service and relatable products to the keyword will be placed organically higher on page one. Only 4% of Google searchers continue searching after the top five results which is why it is important to always strive for your website to be placed into the top three or five of search results and therefore available for 96% of potential customers.
Let’s put long-tail keywords into perspective you are using Google to search for ‘Dog Groomers in Southampton open on a Sunday’, this is a long-tail keyword as it is very niche and detailed. Searchers want results that show up to be related to their query that provides this service. This is an average query in a search engine as no one wants to click through multiple websites to find what they are looking for. Although ‘Dog Groomers’ may be a popular keyword in Google AdWords, realistically, would people just search for that? No! We type in detailed queries because we want to find what we’re looking for in an instant, and provide as much information to help search engines find our perfect result.
Another new aspect that affects SEO today is voice search. Amazon has reported it will sell 10 million Alexa smart speakers by the end of 2017 alongside the entire voice assisted market that includes Apple Home and Google Home expecting to sell 30 million voice search speakers this year. If you put yourself in the mindset of a potential client owning a voice search speaker, what kind of questions do you think they will ask? The majority will say long detailed searches into their device, as they don’t have the hassle of typing it. The novelty of the technology will encourage them to say more long-tail keywords are ideal and can really thrive in your marketing campaign.
The important fact to remember is that people are always online for typically three reasons either searching to do something, go somewhere, or learn something. Remembering these three reasons why searchers are using certain keywords is the key to a successful marketing campaign.