Did you know that nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away?1 Thinking about your company website - does it perform quickly on laptops, tablets and smartphones? If not, you could easily be losing customers while the pages slowly load.
Google has now launched a new easy-to-use tool which should make it easier for small businesses to see how their websites rank in terms of being mobile-friendly and speed. You simply input your URL, Google will run a report and within seconds, your scores out of 100 will be displayed based on the following:
- Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. To be mobile-friendly, your site should have tappable buttons, be easy to navigate from a small screen and have the most important information up front and centre.
- Mobile speed: This is how long it takes your site to load on mobile devices. If customers are kept waiting for too long, they’ll move on to the next site.
- Desktop speed: This is how long it takes your site to load on desktop computers. It’s not just the strength of your customers’ web connection that determines speed, but also the elements of your website.
Knowing this information is great but how can it help you to improve your site should your scores be on the low side? Here at Bespoke 4 Business, our website design and developments experts can improve your site in terms of how mobile friendly it is and the speed which it loads on laptops, tablets and smartphones.
We live in an online world these days which means your customers need to be able to access your products and services online too. When they need information or want to find a nearby store or product, they reach for their nearest mobile device. Statistics show that on average, people check their phones more than 150 times a day2 and more searches occur on mobile phones than computers.3 But if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave.4
1. Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291 online smartphone users 18+
2. Kleiner Perkins Caufield Byers, “Internet Trends D11 Conference.” May 2013
3. Google internal data, for 10 countries including the U.S. and Japan, April 2015
4. Google, Sterling Research and SmithGeiger, “What Users Want Most From Mobile Sites Today.” July 2012