If you’re in charge of managing your company’s social media platforms or you’re thinking about making a splash into the world of social media for the very first time, one of the toughest, and most time-consuming, tasks is developing good quality and engaging content to share with your audience on an almost daily basis. But…don’t let that put you off, social media marketing is on the rise and the benefits it can bring for businesses are worth it.
If you're responsible for overseeing your company's social media platforms or considering diving into the realm of social media, one of the most challenging tasks is crafting high-quality, engaging content consistently. However, the evolving landscape of social media marketing offers unparalleled advantages for businesses.
Here are some insights to help you curate content and establish a compelling social media presence:
Utilise a Social Media Calendar:
Organising your posts with a calendar ensures you remain on track. This tool aids in arranging the content you're crafting, guaranteeing consistent, top-tier content delivery. Regularity is crucial for social media success. A well-structured calendar, approved by senior marketers and managed by junior staff, can be a game-changer.
Harness the Power of X (FormerlyTwitter):
X (Formerly Twitter) remains a valuable tool for content ideas and industry updates. Engage with peers in your sector by following and retweeting their content. As you actively share and appreciate others' posts, you'll likely expand your reach. Consider sharing content from partners or clients and use the search functionality to discover relevant news.
Stay Updated with Industry Publications:
Industry-specific magazines and online platforms provide a wealth of information. Regularly engage with their content or subscribe to newsletters to stay informed.
Analyse and Adapt:
Review the performance metrics of your posts to understand what resonates with your audience. While it's essential to experiment, ensure you're learning from the data. Reposting successful content is okay, but always bring a fresh perspective to avoid redundancy.
Optimal Posting Times:
While many studies suggest ideal times for posting on various platforms, it's essential to recognise that these can change. Here's a general guideline for 2023:
- X/Twitter: 12pm to 2pm
- Facebook: 11am to 3pm
- LinkedIn: 8am to 10am and 4pm to 6pm
- Instagram: 10am to 12pm and 7pm to 9pm
- Pinterest: 1pm to 3pm and 7pm – 12am
Remember, these are just starting points. It's beneficial to test different timings to discern what's optimal for your audience.
Automation and Scheduling Tools
With advancements in technology, various tools can help automate and schedule posts, ensuring you maintain consistency without being overwhelmed.
Stay Updated with Trends:
Social media is ever-evolving. Ensure you're aware of the latest trends and platforms to stay relevant.
At B4B, we manage numerous clients' social media accounts, collaborating on the calendar but handling the daily tasks of posting and audience engagement. This allows our clients to focus on their core business operations.