Hi everyone, and happy Friday! Is it just us or has that come around quickly?
Friday roundup time – here’s what we’ve been up to at b4b this week:
Our Marketing Director, Hayley, took Steve from Cobra RIBs to a Bizpedia networking event at Chewton Glen, where they raced dirt buggies and tried their hand at archery. Don’t worry, no one was injured!
Cara, our Head of Client Services, attended the AFC Business Directors’ Dinner – the first one to take place in person since COVID-19! There was a great talk by Professor Jo Delahunty QC, the barrister who represented the Hillsborough families. A complete force of nature, her talk was both insightful and engaging. It was fab to share a table with Uber Eats and Beryl Bikes, and such a treat to be able to enjoy great food and inspiring company in such a lovely setting.
Marketing Manager Mel enjoyed a great online workshop about digital psychology in marketing from Girls in Marketing and the Oxford College of Marketing. The workshop explored the psychological aspects of what motivates people and, in turn, how to connect with audiences on an emotional level. It also looked at how technology and social media are shaping our behaviour from an early age. We’ll leave you with this statistic that floored us: 10% of babies in America have a social media presence before their second birthday.
As she’s on holiday next week, we celebrated Account Manager Charlotte’s upcoming birthday with a celebratory Starbucks in the office this morning. Happy birthday for Monday, Charlotte, we hope you have a great day!
Scott and Jed were in Poland visiting our developers for the first time since January last year. They ran through our updated Agile software processes, discussed ways we can take a transformational approach to all our projects, and spent some time enjoying the local culture – and plenty of amazing food too!
The Tournaments module went live on the app we developed for PGS eSports. The app has now been downloaded over 35,000 times on Android and iOS combined, and the new module means that PGS can create tournaments for players to participate in and win medals for their team.
It’s getting harder to ignore that Christmas is just around the corner, and the topic of conversation around the office has been this year’s John Lewis Christmas advert. Perhaps one of the most hotly anticipated adverts of the year, the John Lewis Christmas ad always causes a stir when it drops.
The pandemic has given rise to a long string of sentimental, heart-warming adverts about family being together through tough times, so we reckon the John Lewis advert will go a different route. We think the tone of this year’s ad will be light and whimsical (more “Buster the Boxer” than “the man on the moon”). What are your predictions? Who do you think will provide the soundtrack? The favourite seems to be Adele, but we’re not so sure… Let us know what you think!
Have a great weekend and we’ll catch up with you again next week!