If your website isn’t easy to use on mobile devices, Google penalises it by ranking it lower on its mobile search results pages.
From the beginning of May onwards, this will become even more evident as they roll out another update, which means sites that are not mobile-friendly will rank even lower than before.
So, is your website mobile responsive? This phrase basically refers to the way in which a website is coded to restructure and reorganise itself based upon the type of device someone uses to view the site - desktop, tablet or mobile phone.
A webpage is eligible for the “mobile-friendly” label if it meets the following criteria:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
If you want to be seen on the Google search pages, it’s now more important than ever that your website is mobile responsive. High quality and relevant content will still be a key deciding factor in how your site ranks but the emphasis is quite clearly on going mobile.
All b4b designed and developed websites use a front-end framework that is specifically designed for responsive website structuring to enhance the user experience. This means that your website will be designed and built with all devices in mind, ensuring that it looks and functions correctly whether you're navigating it at work on your PC, on your iPad whilst at home or using your mobile phone whilst on the move.