If you’re a regular tweeter, you will have noticed that you can now get a lot more bang for your buck from your tweets as media attachments are no longer counted in the 140-character limit, reports digital marketing agency b4b.
“Twitter officially implemented the change last Monday so any images, videos or polls that you upload can now be in addition to your 140 character message. Media in tweets is still limited to just four images, one GIF or one video, and hashtags and off-site links still continue to count towards the limit” explains Director Anthony Tilley.
For those brands active on Twitter, the newly relaxed character limit means tweets can now include more text to accompany their shared media but there is one downside for businesses that implement “promoted tweets” as part of their online marketing strategy.
“Rather than making a wholesale change across all tweets, the hard limit of 140 characters including media still applies when crafting promoted tweets in Twitter's ad dashboard” said Anthony.
Talk in the industry suggests this could be Twitter’s way of meeting the challenge of balancing the need to monetise its business through brand-friendly offerings with keeping users engaged and not turning them off with too many adverts.
“With a number of elements still being counted inside the 140-character limit for everyone, such as links and hashtags, this change has fallen some way short of the 'total reinvention of the tweet' that previous reports in the digital marketing industry suggested was coming. However, we expect Twitter to continue experimenting with length and embedded elements as it looks to endear itself with users”.
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