Cobra Ribs has adapted their business in response to cancelled boating events in the wake of Covid-19 by hosting clients in their new purpose-built facility in Christchurch, Dorset.
The new 12,000 square foot manufacturing space is twice the size of their previous unit. It provides eight boat bays for manufacture and offers better safety, with the addition of a ten-tonne overhead crane.
"The new facility gives us increased production capacity, but importantly gives us a destination to bring customers to." Josh Arkell, managing director of Cobra Ribs commented. "This year we haven't been able to attend boat shows as we normally would, but we've flipped our approach and opened our doors to clients."
Customers that visit, have the chance to meet the boat builders face-to-face and see first-hand how the RIB boats are built. They can specify features and details for the boat they are buying and see the designs amended in real-time.
The biggest advantage offered by the new facility, and its location in Christchurch, is the ability to try the boats on the water. Josh went on to say, "being able to take customers out from Mudeford to experience the thrill of being onboard a Cobra RIB is great for us. We've taken on four new members of staff to cope with demand and sales are buoyant at a time of recession in the economy as a whole."