The second step to starting a successful digital business is creating engaging content that your website visitors will find interesting and helpful. After creating a modern and responsive website, your next plan of action should be brainstorming the type of content you will be adding to your site, but what exactly is content? Content is the text and images on a website, by having relevant and consistent content you will attract and maintain a specific audience that’s interested in the products or services your business provides.
Step Two - Engaging Content
85% of businesses are using professional content marketing to reach more leads and increase their brand exposure. At b4b our SEO experts have vast experience in content creation for a variety of different business sectors and industries, for more information contact the team at 01202 684400.
Having engaging content is an ongoing process, and updating and maintaining your website regularly will ensure its success. In 2011, Google released a Panda Algorithm filter that started giving low search rankings to websites that had poor quality content, this algorithm is still used today so it’s important to create high-quality content to achieve high rankings and beat the competition.
In your business website do you have a news or blog section? This is where you can add relevant articles about a business that encourages customers to stay on the website, which drives more user traffic and potential leads. For example, if your business installs flooring for commercial and residential buildings you can write news posts such as, ‘What are the benefits of vinyl flooring for my office?’ or ‘How can wood flooring add value to my home?’. Your customers will be gaining valuable and helpful information, while your business will be gaining more interest and increased rankings in Google - a win-win!
Remember that whilst written content for your website is important, the style and appearance is also key for it to be regarded as high-quality. Your website visitors will not be reading your content for a long period of time, ensuring your content is precise by using headers, subheadings and bullet points (if appropriate) can guarantee people find the information they’re looking for quickly. Guarantee engaging content on your website with Bespoke 4 Business, our talented SEO team have proven success implementing content that authentically reflects a business's values. Whether you’re interested in content creation or SEO for your website we’re happy to help.