The third step to starting a successful digital business is spreading awareness of your brand and website online. After creating a modern and responsive website that has engaging content, your next plan of action is to start getting your business recognised by potential new clients; but how can you do this and what are the benefits? Achieving brand awareness for a website takes expert skill to identify how a business is unique, and appealing to targeted clientele. Positive brand awareness for a website can be created through SEO and PPC, these services can be used separately or together to achieve a faster result in Google rankings and for digital national awareness.
Step Three - Brand Awareness
84% of B2B marketers make brand awareness a top goal, as they understand its key importance online. Building your brand awareness online can seem daunting but for most businesses, SEO and PPC is a great first step in building positive brand awareness and gaining more interest in your products and services.
At Bespoke 4 Business our SEO and PPC teams have excellent first-hand knowledge and experience producing results and achieving global brand awareness for our clients. For more information on how we can help your business, contact the team on 01202 684400 today.
SEO stands for Search Engine Optimisation, and its primary goal is to achieve higher rankings for a website in search results, by major search engines such as Google, Bing and Yahoo! SEO involves many different techniques to help a website improve its rankings a few tactics include creating keyword targeted content, ongoing keyword research, adding internal links and researching online competitors. SEO organically gains your business website more traffic and business, but as it’s an ongoing process it often takes a minimum of 3 months to see a website ranking highly. With 75% of searchers never scrolling past the first page of search results, it is important to get your brand noticed by Google with high-quality content and rankings.
PCC advertising stands for Pay Per Click, and unlike SEO you can see results immediately. In PPC campaigns you bid on keywords that you think are relevant to your business, and the services you offer. Every time someone clicks on your advert and goes through to your website, you pay the search engine the amount you bid on - so there are no surprises! 52% of online searchers make a call following an ad click, and the top ads get 41% more clicks. Could you afford to miss out on such a large percentage of customers? Without professional guidance, a PCC campaign can become a costly endeavour, that’s why we recommend our team of experts that have years of expertise managing PPC campaigns across the UK.