The first step any digital business should make is to evaluate their website to see if it’s modern and easy to navigate. Your digital presence is highly important, a recent study found that 57% of customers say they wouldn't recommend a business with a poorly designed website, so it’s crucial to not lose customers over an issue that’s easily prevented to save your credibility.
Step One - a modern and responsive website
Creating a website for your business not only greatly benefits you, it also is highly beneficial for your clientele. Websites are easily accessible around the clock, all year round, this is good as customers can access your products, services or contact details at their convenience, which is great for giving exceptional customer service with minimal effort. A website subconsciously tells your customers that you are a trustworthy brand, especially if your website includes testimonials or case studies to prove previous satisfied customers. Content within a website also contributes to how customers perceive you positively online, but designing a high-quality responsive website is a great first step for a successful digital business.
In 2018 there is no reason why a business should not have an engaging and informative website that is user-friendly and easy to navigate. The importance of fast page speed is crucial to keep visitors staying on your website. According to Google Analytics “53% of mobile users abandon sites that take longer than 2 seconds to load”, this statistic shows that having a modern website not only visually shows your business in its best possible light, but will gain you more interest from potential customers. The Google study also showed that “Mobile sites that loaded in 5 seconds earned almost double the revenue of sites that took 19 seconds to load.” A fast website gives your business a higher chance of gaining more sales, as it's a quick and easy transition for consumers.
Design a website that authentically reflects your brand with Bespoke 4 Business, our talented web designers will create a bespoke site that’s engaging, modern and device responsive that will impress new and returning customers.