The fourth step to starting a successful digital business is targeting the right audiences that are genuinely interested in your products and services. After creating a modern and responsive website with engaging content, and are continuously increasing your brand’s awareness, your website should be slowly gaining interest online from new and returning customers, which you need to be utilising.
Most businesses turn to cold calling to find potential customers, but this tactic is proven to be ineffective as only 2% of cold calls result in an appointment. A more secure approach to gaining leads for your business is through Lead Generation, which requires no cold calling or bombardment of information for potential customers.
Step Four - Targeting the right audiences
The process of Lead Generation includes using email marketing, search engine optimisation and telemarketing to attract new business for a client. If someone shows interest in a website’s product or services, a lead generation team will collect information about the person and then continue to create and send personalised E-Shots to the interested consumer. The entire process of Lead Generation is very extensive with factors including lead nurturing, follow-up newsletters, connection development, and excellent customer service to close a sale for a business. Only 22% of businesses are satisfied with their conversion rates, are you apart of this percentage? We can help!
At b4b, our Lead Generation team have vast experience implementing fast and impressive results. We have tried and tested the best possible approaches to gain new customers for our numerous clients across the UK. For more advice or information about how Lead Generation can help your business, contact us on 01202 68400 today.
Metrics that Lead Generation follow to monitor user behaviour includes the Click Through Rates (CTR), Time to Conversion, Return on Investment (ROI), Cost per MQL, and Number of Marketing Qualified Leads (MQL). 81% of shoppers conduct online research before making big purchases, it’s crucial for Lead Generation to target this audience by continuously advertising to spread awareness, and beat the competition. Stand out from the crowd by applying Lead Generation to your bespoke marketing plan, you're guaranteed to gain more interest in your business from our expert services.
Glossary of Terms:
- Click Through Rate (CTR) = number of clicks your website has received which is then divided by the number of times your website is shown in a user search.
- Time to Conversion = amount of time for a potential customer to turn into a paying customer.
- Return on Investment (ROI) = profits calculated against the total losses of a Lead Generation campaign.
- Number of Marketing Qualified Leads (MQL) = the number of leads more likely to become a paying customer compared to others and will have high lead scoring.