If you’ve been on Facebook recently, you may have noticed a new feature. Facebook’s new video service, ‘Watch’, has just been rolled out worldwide, a year after its launch in the US.
The platform is a hub for shows and allows Facebook users to choose what they want to watch and create archives of saved videos from their News Feed.
Watch is seen as a rival to Google’s YouTube, and competes for attention against traditional TV and the likes of online services Netflix, Amazon Prime and BBC iPlayer.
What does this mean for content creators?
Facebook’s goals for Watch is to be a platform that allows creators and publishers to find an audience, build a community of fans, and earn money for their work.
It has opened a new path for advertisers, as the new feature plans to allow content creators to feature advertising breaks so long as they hit certain metrics. Videos must be over 3-minutes long, accrue more than 30K 1-minute views and have 10K followers.
At present, the new feature will only be shown in videos to audiences in the UK, US, Ireland, Australia and New Zealand. If content creators meet the criteria’s, the revenue split will be 55% to creators and 45% to Facebook.
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