Having a mobile friendly website has never been more important now that a new study from Google on 1,000 mobile users found that 92% of people who researched a product on mobile made a purchase within a day. What’s more, 76% of those searching online for something visited a related business within just one day.
The research, conducted by Ad Week, found that consumers are using mobile as their main device when going online: 96% said they use their phone, 73% said they use their desktop, and only 33% said they use their tablet. The study also revealed that 50% use more than one device.
“We’ve been aware of the shift from desktop to mobile for a while now as we reported last year that smartphones had taken over from desktop as the device of choice for UK consumers and now Google has reported that it is serving more search results to mobile than desktop as of earlier this year” remarked Anthony Tilley, Director at leading marketing agency Bespoke 4 Business.
With these revealing findings, it’s even more crucial that businesses ensure their websites and emails are mobile-optimised.
“We now build all our websites using a front-end framework that is specifically designed for responsive website structuring to enhance the user experience. This means that the site will be designed and built with all devices in mind, ensuring that it looks and functions correctly whether it’s being navigated at work on a PC, on an iPad whilst at home or via a mobile phone whilst on the move.”
Businesses without a mobile responsive website could be making it harder for website visitors to see what they're offering, which could potentially mean losing customers to a competitor. The number of people using mobile and tablet devices to access the internet is constantly increasing, so if, for example, over 20% of a company’s website visitors are viewing the site using mobile phones or tablets then it’s so important that they consider making the website responsive.