Here’s a little Friday roundup of what’s been going on at b4b HQ this week.
Our MD, Anthony, took a trip to the historic city of York for a Hospitality Rewards project meeting with The Staff Canteen. We also invited some new clients for a breakfast meeting – any excuse to break out the croissants and Jimmy’s Iced Coffee! It’s always exciting to begin a partnership with a new client – watch this space for updates!
The website we built for PSS (Precast Structural Solutions) went live. This was a month-long project that culminated in a smooth, clean and sleek website that showcases the company’s products and services. Check it out here.
After a very busy and successful shoot at Chewton Glen on Monday, our Media team kept the momentum going with a shoot for TeamJobs’ new recruitment video and a stop motion animation project for Brockpac.
We paid a visit to our marketing client, Town & Country Communications, at their office in Charminster. We chatted about our plans for their upcoming social and SEO content, and even enjoyed a bit of October sunshine on their patio. Lovely!
We’ve got some exciting stuff planned for next week, including a trip out to our office in Poland to see our developers in the flesh for the first time since January 2020. We’ll be running through our updated Agile software process and discussing ways we can take a transformational approach to all our projects.
As marketers, we’ve been enjoying seeing the vast cultural impact Netflix’s Squid Game has had across the world, including some great examples of reactive marketing (honourable mentions to Heineken for their clever play on the symbols featured in the show, and Pepsi for their creative take on the dalgona candy game from episode three).
This got us to thinking about reactive marketing in general. Here are some ways to do it well:
- Keep your finger on the social media pulse. This is where you’ll start to see trends emerging.
- We can’t always predict what the next Netflix sensation will be, but there are some ways to get ahead of certain trends. A hashtag calendar is a useful tool that can help you plan your content around upcoming awareness days. #NationalHugYourDogDay coming up? If you’re, for example, a pet food company, this provides a golden opportunity to plan some great (and adorable!) reactive content.
- Act quickly. Great reactive content lands during the peak of a trend, not after the hype has died down.
- The more relevant the better! A truly great campaign should be clever – jumping on the Squid Game bandwagon won’t be appropriate for every brand, and it would be a mistake to think otherwise. Miami-based debt management app, Relief, really hit the nail on the head here. In the show, people who struggle with debt are invited to take part in the games with a business card featuring three simple shapes. Relief replicated this distinctive design, with their own clever strapline: “There’s a better way to get out of debt.” Simple, clever, and relevant. Exactly what reactive marketing should be. Read more here.