Video is one of the most powerful tools in your content marketing arsenal. Animated explainer videos, in particular, are a fantastic way to showcase your products or services.
1) They’re guaranteed to grab people’s attention
The average person scrolling through social media or browsing the internet has an attention span of just eight seconds. This means that, in order to make an impact, a social post or ad campaign only has a matter of seconds to hook people in. A slick animated video does just that.
2) They’re not too salesy
Animated explainer videos are a great way to show your customers how to use a particular product, or introduce prospective clients to your range of services in a clear, concise, and impactful way. By being informative yet still memorable, they make a very powerful sales tool… without being too salesy!
An animated explainer can become your ultimate elevator pitch, helping to drive visitors to your website and, ultimately, increase your conversion rate.
3) They translate complex information into easily digestible content
With their unlimited visual possibilities, animated explainer videos are perhaps the most effective method of explaining complex ideas in a simple way. They are also much easier to take in and understand than written content.
4) They’re extremely shareable
The buzzword when it comes to content is “shareable”. A well-made, visually powerful, and concise video that successfully explains complicated products or services is very likely to be shared on social media as a valuable resource – not just among potential customers, but also by industry experts. This will vastly increase the reach of your messaging!
5) They showcase your brand’s personality and culture
By incorporating elements such as your brand colours, an animated logo, and custom drawn characters that look like members of your team, an animated explainer video will perfectly reflect your company’s unique personality. We can help you show the world what makes your business special!
Get in touch with the b4b media team today
The b4b in-house animation team recently created an animated explainer video with voiceover for DigitalAir Wireless. Read the case study here.
Our experienced in-house animators and video production team can help with all your animation – and other photography/video production – needs. Please get in touch with us today on 01202 684400 to find out how we can elevate your brand.