Websites have come a long way since the 1990s, 2000s, and even 2010s, and they’ll continue to evolve further throughout the 2020s and beyond. The internet is constantly changing to incorporate the latest technological innovations and design standards, with websites becoming more sleek and user-friendly with each passing year.
To stay relevant on the net, businesses need to keep their websites up to date with modern expectations. A website redesign is the perfect way to do just that.
At b4b, we know just how important your website’s design is to its long-term success. Read on for our guide to the 5 biggest benefits of redesigning your business’s website!
1. Gives a better first impression
You could have the most innovative, forward-thinking business in the world, but a dated web design will give visitors the complete opposite impression. This has a big impact on whether they’ll stay or hit the ‘back’ button, as it only takes 0.05 seconds for users to form an opinion on a website.
A sleek, contemporary website will give users a much more positive first impression. It’ll better reflect the modern state of your company and prove to them that you care about their experience as potential customers.
2. Boosts SEO
A redesign is a fantastic opportunity to incorporate Search Engine Optimisation (SEO) best practices into your site. By fine-tuning your site's structure, meta tags, headings, and content, you can enhance its visibility on Search Engine Results Pages (SERPs).
Achieving higher search rankings will attract more organic traffic, boost brand visibility, and reach a larger pool of potential customers, so it’s an absolute necessity for any business hoping to grow online.
3. Improves user experience
A redesign is also a great way to improve your website’s user experience (UX). By integrating modern design principles, intuitive navigation, and responsive layouts, you create a seamless journey for visitors to explore and achieve their objectives.
A high-quality UX makes your site more engaging to visitors, so they’re more likely to stay longer. This, in turn, boosts your conversion rate and encourages repeat visits.
4. Gives you a chance to revamp your branding
Even the most iconic brands have to change with the times - juggernauts like McDonalds, Coca-Cola, Starbucks have all undergone significant branding changes over the years, and they’ll probably go through many more in the future.
A website redesign allows you to revamp your brand image and make it consistent across all digital touchpoints. You can update your website's aesthetics, typography, colour schemes, and imagery to align with your new brand identity, which better reflects your current approach.
5. Lets you integrate new functionality
Modern websites are capable of a lot more functions than older ones, and a web redesign lets you integrate these new features to better meet your business and audience’s needs. You can incorporate functionalities like an e-commerce platform, social media feed, customer support chatbot, or content management system (CMS) for easy updates. These will help streamline operations and give you a competitive edge in the digital landscape.
On top of this, it’s also a good chance to optimise your website for mobile responsiveness. You can create a mobile-friendly website that adapts to smaller screen sizes, improving the experience of mobile users and boosting your mobile search rankings.
Transform your website’s current design with b4b
With all of these benefits in mind, it’s clear how valuable a website redesign is in improving user experience, strengthening branding, and boosting search engine visibility.
Of course, a website redesign can be a daunting task. There’s a lot to take care of, from imagery to SEO, so it's important to approach it with careful planning and execution.
Looking for a way to skip the hassle? You’re in luck - just let b4b’s team of expert web designers handle it for you!
Over the years, we've had the privilege of redesigning websites for businesses of all shapes and sizes. From jewellery shops to e-Sports hosts, we have a wealth of experience and a deep understanding of what works well for each industry.
No matter what sector your business belongs to or what your product or service may be, you can trust us to design a website that perfectly captures the essence of your brand, attracting new customers and driving scores of conversions.
So, why wait? Let's get started on creating a stand-out online presence for your business! Get in touch with our friendly web design team online or give us a call at 01202 684400 today.